Internet Users Are Still Fewer Women Than Men
General Secretary (Secretary General) of the Ministry of communication and Informatics (Kemkominfo), Rosarita 2011 Rogram said if the woman turns out to be not that easy to digitize the dissipative himself.
Unlike the female, it is, he said, can be seen from the number of internet users between women with men.
"A little female internet users as compared to men, " said 2011 while Smart Corner event Sisternet in the building Kemkominfo, Monday (4/3/2019).
Internet surveys conducted Internet service provider Association of Indonesia (JIHAD) in 2017 also said similar things.
Still the lack of women use the internet, due to several factors. 2011 any CITES data from Google research results that mention 53 percent of women do not receive the information actually needed by them.
"Then it's content related to the woman's information should be digencarkan so that the expectation of the mother and daughter were able to optimize the digital era, " details.
Further he says, there are three areas that are very attractive to women, namely; beauty, fashion and health. Three areas were so sought after by women.
"After that, things of interest entrepreneurial, " he said.
The Mobile Marketing Association (MMA) Indonesia discusses the outlook and mobile trends 2019 (photo: Kapoww. com/Bawono Y)
The Mobile Marketing Association (MMA), inaugurated a branch in Indonesia which was formed on December 19, 2019.
Previously, the MMA is present in Indonesia in the form of the MMA Forum and the Smarties Award, forum and awards for brand and advertisers in Indonesia held by MMA APAC.
MMA is the only global trade association that brings together the entire ecosystem of marketers, advertising agencies, and sellers of technology are involved.
Based on Nielsen data, ad spending in Indonesia as much as Rp 38 trillion, after whereas there are ads on digital platforms, this figure is risen so Rp 40 trillion. This enormous potential which brings MMA present in Indonesia.
Expressed by Country Manager Indonesia Shanti Tolani, MMA MMA Indonesia comes to accelerate the transformation and innovation of marketing through the mobile in the ground water.
Indonesia, said Shanti, mobile advertising has potential. It is inseparable from the smartphone users and other mobile device in Indonesia totaling makin increases each year.
Indonesia is also one of the 10 countries most active surf. Terms of the program, could be a potential to become the most attractive market in the mobile marketing industry.
"MMA is present to help create a sustainable mobile marketing landscape in Indonesia, " said Shanti in Jakarta, Thursday (28/2/2019).
Shanti revealed Indonesia is the first mobile market. This means that internet users more connected through mobile devices rather than desktop.
There are 80 percent of internet users connect via mobile devices, and 75 percent of purchases made via smartphones and other mobile devices.
Program Director of MMA APAC, Azalea Aina, presents the question of mobile advertising trends in Indonesia in 2019. (Liputan6.com/Agustin s. Wardani)
See the very large number of mobile users in Indonesia, said Shanti, required a transformation of advertising from traditional advertising that had been on television or in print to mobile platforms.
"Transformation is necessary to look to the future and build a vision and a strategy to it, we intend to keep the theme of global #shapethefuture until 2019 and telha designing a series of programs for Indonesia market, " he said.
To support associations, in Indonesia, the MMA also has a 9 person Board of Directors of the mobile marketing ecosystem.
The ninth person among others is the CEO/President Director of PT Unilever Indonesia Hemant Bakshi, Country Director of Facebook Indonesia Sri Widowati, Nestle Indonesia President Director Dharnesh Gordhon, CEO and co-founder of KLY Steve Christian, CEO of Havas Group Indonesia Anwesh Bose, CCO Gojek Antoine de Carbonnel, CEO of GroupM Indonesia Himanshu Shekhar, CEO of KG Media Andy Budiman, and Nielsen Media Executive Director Hellen Katherina.
Unlike the female, it is, he said, can be seen from the number of internet users between women with men.
"A little female internet users as compared to men, " said 2011 while Smart Corner event Sisternet in the building Kemkominfo, Monday (4/3/2019).
Internet surveys conducted Internet service provider Association of Indonesia (JIHAD) in 2017 also said similar things.
Internet Users Are Still Fewer Women Than Men
The survey was 51.43 percent mention that men dominate the composition of internet users than women of 48.57 percent only.
Still the lack of women use the internet, due to several factors. 2011 any CITES data from Google research results that mention 53 percent of women do not receive the information actually needed by them.
"Then it's content related to the woman's information should be digencarkan so that the expectation of the mother and daughter were able to optimize the digital era, " details.
Further he says, there are three areas that are very attractive to women, namely; beauty, fashion and health. Three areas were so sought after by women.
"After that, things of interest entrepreneurial, " he said.
Smartphone users increases, the MMA Launches branch in Indonesia
The Mobile Marketing Association (MMA) Indonesia discusses the outlook and mobile trends 2019 (photo: Kapoww. com/Bawono Y)
The Mobile Marketing Association (MMA), inaugurated a branch in Indonesia which was formed on December 19, 2019.
Previously, the MMA is present in Indonesia in the form of the MMA Forum and the Smarties Award, forum and awards for brand and advertisers in Indonesia held by MMA APAC.
MMA is the only global trade association that brings together the entire ecosystem of marketers, advertising agencies, and sellers of technology are involved.
Based on Nielsen data, ad spending in Indonesia as much as Rp 38 trillion, after whereas there are ads on digital platforms, this figure is risen so Rp 40 trillion. This enormous potential which brings MMA present in Indonesia.
Expressed by Country Manager Indonesia Shanti Tolani, MMA MMA Indonesia comes to accelerate the transformation and innovation of marketing through the mobile in the ground water.
Indonesia, said Shanti, mobile advertising has potential. It is inseparable from the smartphone users and other mobile device in Indonesia totaling makin increases each year.
Indonesia is also one of the 10 countries most active surf. Terms of the program, could be a potential to become the most attractive market in the mobile marketing industry.
"MMA is present to help create a sustainable mobile marketing landscape in Indonesia, " said Shanti in Jakarta, Thursday (28/2/2019).
Shanti revealed Indonesia is the first mobile market. This means that internet users more connected through mobile devices rather than desktop.
There are 80 percent of internet users connect via mobile devices, and 75 percent of purchases made via smartphones and other mobile devices.
The Advertising Transformation
Program Director of MMA APAC, Azalea Aina, presents the question of mobile advertising trends in Indonesia in 2019. (Liputan6.com/Agustin s. Wardani)
See the very large number of mobile users in Indonesia, said Shanti, required a transformation of advertising from traditional advertising that had been on television or in print to mobile platforms.
"Transformation is necessary to look to the future and build a vision and a strategy to it, we intend to keep the theme of global #shapethefuture until 2019 and telha designing a series of programs for Indonesia market, " he said.
To support associations, in Indonesia, the MMA also has a 9 person Board of Directors of the mobile marketing ecosystem.
The ninth person among others is the CEO/President Director of PT Unilever Indonesia Hemant Bakshi, Country Director of Facebook Indonesia Sri Widowati, Nestle Indonesia President Director Dharnesh Gordhon, CEO and co-founder of KLY Steve Christian, CEO of Havas Group Indonesia Anwesh Bose, CCO Gojek Antoine de Carbonnel, CEO of GroupM Indonesia Himanshu Shekhar, CEO of KG Media Andy Budiman, and Nielsen Media Executive Director Hellen Katherina.
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